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Whiteboard

Shower thoughts, midnight musings, and tales from a digital media engine room. Welcome to our Whiteboard.


Whiteboard – Posts

Chasing CTR

Published February 9, 2024


We do most of our work "behind the curtain", and while we can't speak to some of the specifics of our execution (our clients get the credit), we can share…

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Google is a Business

Published February 5, 2024


Most agencies have experienced the onslaught of calls, texts, and emails from Google Ads reps. If you manage dozens, even hundreds of Ads Accounts, by now you know to tune…

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Stop Talking About Geofencing

Published February 1, 2024


If asked a few years ago about 'geofencing' as a digital targeting tactic, my tone conveyed more of a warning, perhaps a suggestion or two that might help manage client…

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